Senior Vice President, North America, DCM
Shelly brings 27 years of experience in out-sourced marketing services across a broad sector of industries. As Senior Vice President, North America, Retail & Emerging Markets, she leads market sector strategy and oversight for DCM enterprise business solutions.
During the years leading up to the legalization of recreational cannabis in Canada, DCM positioned itself as a key industry player, supporting licensed producers across the country. Under Shelly’s leadership, DCM has successfully configured a full solution to meet Health Canada’s regulatory labelling requirements and established partnerships with more than 12 of Canada’s leading cannabis producers.