Ask the Experts 2022

Packaging As A Strategy

Thom Brodeur, CEO of N2 Packaging will discuss the importance of packaging in the cannabis industry addressing how packaging should be looked at as a branding and business strategy; key steps to building a successful branding strategy leveraging your customers’ first impression of your company and its products; how budtenders utilize information from cannabis packaging, and what factors matter most to customers i.e. sustainability, safety, functionality and freshness; how companies can enhance their existing packaging strategies by incorporating sustainable and child-safe practices; and the cost benefits that come with various packaging materials.